moriarty_poise1.jpg
 

Poise / student project

Poise is a barre studio dedicated to helping one unlock the benefits of balance through a combination of exercises and postures inspired by ballet, yoga, and Pilates. By implementing a holistic approach to exercise, clients are empowered to feel their best from the inside out. 

This is a hypothetical business developed to exercise my skills in brand identity, logo design, and user interface design.

 
 
 Potential signage

Potential signage

 Potential merchendise 

Potential merchendise 

 Potential app

Potential app

the project

In Typography I, students were to design a wordmark inspired by an animal for a hypothetical company. I chose word "poise" to represent a swan and a barre studio.

A barre studio is an instructor led exercise studio where clients use a ballet bar and combination of postures inspired by ballet, yoga and Pilates to workout. The swan is an ideal representative of a barre studio–inspiring attributes of gracefulness, good posture, and self-confidence in all of it's clients. 

 

 
    

   

   

  

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inspiration

There is something undeniably captivating about the way a swan slides softly through the water—head held high. 

She holds the power to leave those strolling past in awe. From afar, one will marvel at her beauty and elegance, but come too close and she will make her presence known. She's a nasty woman.

A nasty woman is a woman who is unapologetically true to herself. She speaks her mind, stands up for herself, and does it all with a cool confidence. My vision behind Poise is that they are available to cultivate grace and elegance, while enriching pride and self esteem. 

 

moodboard